Marketing Influencers

I do follow influencers, most of mine are in the way of personal trainers, I do follow one influencer for shopping and sales. Ironically, I do follow Gary Vaynerchuk. His ideals on getting (excuse my French) **$7!#** done are right up my alley, if you follow Gary, then cursing isn’t new to you. For many of the trainers I follow they employee the strategy of showing you a new workout and then providing you with a product they use such as a supplement or some type of healthy product for their children. One trainer I follow showcased a protein supplement for children. This was a major concern of mine considering I had a two-year-old who refused to eat meat. I went straight to Amazon and purchased the supplement. Now my daughter asks for a “shake-a-milk” every day and gets upset when we don’t have spinach to add. These influencers are the means of getting the word out. They are the people you admire and trust their opinion. So their word is gold when it comes to the product they showcase. The marketing perspective impact is much more sensitive when it comes from these internet influencers. Depending on the age/demographic, the message will be received a little differently. Millennials will find the product to be “hip” (yep, I used that word) and will want to buy into that product. For people in the more healthy mindset who follow mom’s that feel the same, we will trust that the product they are promoting are quality wholesome products that we won’t mind sharing with our families.